Xbox One Opener

  • Creative Lead, Design Direction, Portfolio
  • Xbox One was made to be the ultimate gaming and entertainment system, and considered every aspect of the design and experience.

    The challenge was to take a look at the out of box experience and bridge the gap between the process of updating and setting up your Xbox One and landing on Xbox Home for the very first time.

    Xbox One Launch

  • Creative Lead, Creative Strategy, Design Direction, Portfolio
  • From Los Angeles to Berlin and Central Paris to Australia, Xbox One was released in 13 markets around the world. New York was one of the places the world of Xbox One came to life as zombies, Roman soldiers and supercars converged together all in Times Square.

    We set out to celebrate with the gamers and immerse New York with Xbox green.  As Xbox One took over Times Square with the creation of synced content that looped for 10 hours of uninterrupted play on more than 30 screens.